When it comes to 'permission marketing', like their direct marketing counterparts, most 'opt in' providers offer demographic, psychographic and geographic targeting. Accordingly, permission marketing continues to be an effective method for lead generation and follow-up, as you can reach your audience through extremely targeted mail broadcasts.

We'll start by internalizing your marketing objectives so as to facilitate campaign strategy formulation/creative development (including 'rich media') to ensure a clear, compelling and consistent message.

This phase would be accompanied by exhaustive research/negotiations with opt-in mailing list vendors, including list screening and merge/purge to avoid duplication across lists.

Once you've approved the message and the list, we'll do the custom HTML coding for accountability and performance tracking.

When the message is safely deployed, we'll monitor and document campaign results for a limited period using our proprietary web-based reporting interface, and record customer behavior insights to ensure even more effective efforts in future.